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Why Choose Royalty Rising and Why Do It Now?

Why? Well, let’s look at the actual situation, where the music industry is heading, and what you need to start doing as soon as possible if you intend to make your music a valuable asset.

Making and releasing music has never been easier. A track can be created in a bedroom, distributed globally and heard on the other side of the world within days. That is an incredible opportunity for independent artists.

But there is a catch.

The easier it has become to release music, the more responsibility has shifted onto the artist to understand what happens to that music afterwards.

Your song may travel through a distributor, streaming platforms, publishing systems, collection organisations, social media, video services, licensing opportunities and now increasingly AI driven technology. Every one of those routes depends on information about your music being accurate, connected and available when it is needed.

And that is where a lot of artists begin losing control.

A song is more than something you upload

If you are serious about music, your song should not simply disappear into the internet once release day is over.

A song can potentially keep earning for years. It can be streamed, performed, licensed, rediscovered, used in film or television, included in new technologies and passed on as part of a catalogue.

That means your music has the potential to become an asset.

But there is an enormous difference between having a collection of songs somewhere online and having a music catalogue that you actually understand and control.

Do you know who owns each song? Are the writers and contributors recorded correctly? Is the metadata right? Do you know where it has been registered? Do you know which royalty streams you are entitled to? If somebody asked you for the complete information about one of your tracks tomorrow, could you produce it?

That is the territory Royalty Rising is designed to help with.

Why Royalty Rising began in Nigeria

The idea for Royalty Rising was conceived in Nigeria through conversations with artists.

What became obvious very quickly was that there was no shortage of talent, ambition or music. The gap was often around the infrastructure surrounding the artist.

Brilliant music could be made and released while the person who created it still had very little idea of what happened next, where the money moved, what they needed to register, or what information they should be keeping.

That matters enormously in a country with such a rich and rapidly growing music culture.

But it is not only a Nigerian problem.

Artists all over the world are trying to navigate systems that were not designed to feel simple from the creator’s point of view.

So Royalty Rising was conceived in Nigeria, but it is being built for a global music market.

At the heart of it is a belief we take very seriously.

Music making is a vital human resource, and the people who create music should have a genuine opportunity to benefit financially from what they create.

The Trick...

Get organised before you need to be...

Traditionally, that is not always how we humans do things. We tend to deal with problems when they arrive.

But the smart artist today is beginning to realise that if their music is not set up correctly from the start, they can very quickly lose control of future royalty collection.

And AI has made this even more important.

Even if you never use AI to create your music, it is changing the environment your music exists in. Questions around ownership, provenance, identification and metadata are becoming increasingly important, and rules around the world are developing rapidly in response.

That means accuracy matters.

One incorrect digit in an identifier, a variation in an artist name, a missing writer credit or information that does not match between systems can be enough to interrupt the connection between your song and the money it has generated.

And that money can potentially originate anywhere your song is being played, streamed, performed or used.

Royalty Rising has been created for the growing group of smart artists who understand that the music business is changing and want to get ahead of it.

Artists who want to organise their work properly from the beginning, keep control of the information attached to it and give every song the strongest possible chance of producing value in the future.

Because the worst time to discover that vital information is missing is when money or an opportunity is already waiting for it.

Trying to remember who contributed to a recording five years later is difficult. Trying to reconstruct metadata across dozens of releases is difficult. Finding out after the event that a royalty route was never considered can be expensive.

It makes much more sense to build the information around the song while you still know it.

That is why Royalty Rising starts with the song itself.

One song becomes one organised Song Object. That Song Object begins to hold the information, rights, release details and pathways connected to that piece of music.

Then you build the next one.

Gradually, you are no longer looking at a scattered collection of releases. You are looking at your catalogue.

And the timing matters

The music industry is changing extremely quickly.

AI is changing how music can be created, identified and used. Metadata is becoming more important. Questions around provenance, ownership and contribution are becoming more important. Music is moving through more platforms and systems than ever before.

That creates new opportunity, but it also means artists need better records.

The artist who begins organising that information now is in a very different position from the artist who waits until something goes wrong.

Royalty Rising is being built to help you get ahead of that change rather than chase it afterwards.

It is not another distributor, record label or collection society. It is designed to sit on your side of the equation, helping you understand how the different parts of the music business connect to the music you created.

That is why Royalty Rising is becoming one connected workspace, with tools such as the Royalty Health Check, Which Distributor and Music Pathway Blueprint supporting the music catalogue at the centre.

The purpose is not to give artists more administration.

It is to give artists more control.

Start while it is easy

You do not need a hundred songs before this matters.

If you have one song, start with one song.

If you have ten, start organising ten.

If you intend your music to become part of your future income, start treating it as something capable of having future value.

Royalty Rising is FREE to join because we believe artists should have access to the basic infrastructure needed to understand and organise their own music.

Your catalogue could outlive the platform you released it on, the distributor you currently use, and perhaps even you.

So get on top of your game now.

Know what you created.

Know what you own.

Know where it is.

And give your music the best possible chance to become the valuable asset it has the potential to be.

If you are now ready to become a smart artist and set your music up for life long royalty collection integrity check out the Royalty rising app

Help

Questions? Reach out anytime, we're here.

Email

support@royaltyrising.com

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